BranD No.53: Limited Color Combinations, Unlimited Expression

John Ruskin, a well-known British writer and art critic, in his book Modern Painters mentions '...colour is the most sacred element of all visible things.' Every morning as we wake up, we could see how the sun lights up the world and how colours run into our vision. There is the clear blue sky, green tree, beautiful flowers, neon lights on busy streets, various commodities on the supermarket shelves, and so on. We are placed in this wonderful and colourful world and always grateful for such gift for our eyes, so as to lead a joyful and relaxed life. Therefore, it's fairly important for designers to know how to choose the right colours. The chosen colours that move audience cannot part with designers in-depth exploration. For me, pink is a definite choice for all visual space for how it comforts me. Yet, in fact, I can t live without the yellow color. Also, I believe blue has the largest colour system and hope that when blue was used in the designs of hospitals as well as technology companies, the users could expand the application the colour system and extend the symbolic meanings of blue. Moreover, I wish that the reason for designers to choose white and black in their work is no longer just because they are the never-out-of-date colours. Some like to use the term 'a piece of white paper' as an analogy of purity, and white paper is also the basic tool for creation as well as color combination. My sincere hope is that designers get to master diverse color combinations and meanwhile keep a pure and simple heart.

Publisher:  SendPoints Publishing Co., Ltd 

Year: 2020

Condition: Very good-excellent condition, includes acetate cover