Stephen Chapman & Malcolm Freak
New Concepts in Commerce Textbook, 3rd Edition by Stephen Chapman & Malcolm Freak
New Concepts in Commerce Textbook, 3rd Edition by Stephen Chapman & Malcolm Freak
Couldn't load pickup availability
New Concepts in Commerce Third Edition follows highly successful earlier editions in addressing Commerce teachers' needs by providing engaging, up-to-date and detailed content suitable for a range of student abilities.
KEY FEATURES
* syllabus applicability, currency, accuracy, high-interest and relevance to students' lives.
* case studies with linked activities in both core and option topics make the world of commerce come alive for students.
* extensive new content on e-commerce includes online shopping, m-commerce and use of financial and shopping-related apps.
* new material on Fair Work Australia, changing work patterns, modern awards, National Employment Standards and legal issues in the workplace.
* new civil and criminal case studies.
* updated economic data along with coverage of the Global Financial Crisis and European Debt Crisis.
* includes children's advertising, invasion of privacy, Coca-Cola target markets and targeted product range, and advertising.
* Glossary terms and definitions in context, use of dot points, graphic or visual displays, and careful grading of activities allow for differentiation of learning.
Share
